With the right know-how, Snapchat can be a great tool for winning over different customer groups. The instant messaging app is particularly popular among the youth and provides you with a perfect opportunity to build a new, interesting community with which you can communicate regularly.
How can companies use Snapchat effectively?
You should consider the following points if you want to use Snapchat successfully to achieve your marketing goals:
1. Always keep your customers up to date e.g., with the new arrivals, sales, exclusive offers, etc.
2. Keep your fan base entertained with raffles and prize competitions
3. Use custom geo-filters to make yourself popular (at a fee for brand logos): Geo-filters are filters that only appear within a selected region. Anyone can freely configure such filters. You can find all the necessary information regarding configuration of geo-filters at: https://www.snapchat.com/geofilters
Source: Snapchat as a marketing tool