What are UTM Parameters?
UTM – Urchin Traffic Monitor – Parameters are simple snippets of code that are added to the end of a URL to help you track information about where someone came from – the referring domain – and what they clicked on to bring them here.
The resulting effect is that information is stored inside Google Analytics, allowing you to easily track your off-site to on-site marketing efforts through to conversion.
Google has made it easier than ever now to do this. Follow this link
Three main UTM Parameters to use
There are 5 , but the three main ones are
Source: This is the place people are coming from. Use this to represent where you will be posting the link. Always use a lowercase version of the domain. Examples: “growthhackers” “inbound” “facebook”.
Medium: This is the type of post you are sharing, such as “post” as a generic answer, or “blog-comment” if you are putting this in the comments of someone elses blog, or “quora-answer” if you answered a Quora question.
Campaign: This is the large scale effort, or reason, you are creating a link. Examples might include “summer-promotion” or “meetup-group” or “sean-connery” (if you just happen to have a promotion with Sir Sean Connery running).
Here is what the google dashboard looks like. It automatically creates the URL with a shortner