We are an Advisory focused on startups and enterprises seeking to create new businesses or contemporizing their existing businesses for the, “Next Digital Economy” taking shape in India and worldwide.
A digital entry often involves new competencies in technology, product, sales and marketing. We guide you in all aspects of planning, operations and execution.
Each principal consultant we deploy has held positions as CEO or head of a business or function in the traditional and internet economy. Our advisors are full-time industry professionals, keeping us grounded and up-to-date on the unfolding and ever changing internet business space .
Arvindra is the key founder with 28 years cross industry experience. As CEO , investor and mentor he has built and nurtured business to success in the old and new digital economy .His personal executive experience spans across the following Industry segments within India
Fast Moving Consumer Goods and Beverages (FMCG) – in Marketing ,Sales and Logistics. Was employed for a decade with Unilever India
Media Corporate ,Enterprise and Retails Sales for Consumer Internet and Mobile VAS .He was Chief Revenue Officer for Rediff.com and SMSGupshup.com
Internet Media Publishing- He has taken several media products to Leadership in the Indian market.
Consumer Internet Transaction Verticals and Classifieds
Consumer Internet E Commerce in Foods and Events
Premium Ad Networks
- iamp The India.com Premium Ad Network
Internet Video Publishing ,Production and Channels for Youtube.com for India.com
Worked in India ,UK and USA.Managed startup’s to scale and leadership in all sectors
.Interests: Web analytics, Pay per click, Search engine marketing, Content marketing, Marketing communications, Email marketing, AdWords, Digital marketing, Business plan, Public relations, Multi-level marketing, Web banner, Discounts and allowances, Marketing buzz, Competitive advantage, Cost per action, Business model, Double-click, Web traffic, Management consulting, Social media optimization, Telemarketing, AdSense, Inbound marketing, Direct selling, Sales promotion, Landing page, Search engine optimisation, Brand, Strategic planning, Social media marketing, Promotion (marketing), Direct marketing, Viral marketing, Contextual advertising, Display advertising, Strategic management, Online advertising, Advertising, Google Analytics, Affiliate marketing or Web search engine