Building digital businesses | Branding Archives

A recent MIT study on Uber and Lyft driver earnings has made me put my thinking

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Startup Branding Myth #1: “Branding is important only after I start growing.”Don’t underestimate the value of

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Vague enterprises, blurred statements and frizzy positioning. I was walking across a vast concrete and asphalt

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Brand core: what lies within? The idea of finding the soul of the brand is something

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MARVEL STUDIOS Magical design, mystical gestures, emblems and logos for Benedict Cumberbatch’s Doctor Strange While I’d

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At its MAX conference, Adobe today previewed Project Nimbus, a new cloud-native, Lightroom-like photo editor that

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Microsoft’s Office software, like Word, Excel, and PowerPoint, have long been workplace staples. Office’s dominance has

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